(COLORADO SPRINGS, Colorado) – David C Cook recently promoted Chris Baggett to Chief Marketing Officer. Baggett previously served as VP of Marketing for the Christian book, curriculum, and music publishing company. Baggett will lead marketing for both David C Cook and Integrity Music.
A seasoned marketing leader with a career spanning over two decades, Baggett has held prominent positions, including Chief Marketing Officer at a mission-driven national consulting firm and Executive VP at a faith-based pro-life organization. He also developed and implemented a groundbreaking digital marketing strategy for an international radio broadcast ministry, earning him the prestigious Convio Open Innovator Award and the Best Ministry Website accolade. He brings fresh strategic thinking and stewardship to lead and shape the marketing efforts of the organization, driven by a genuine passion for growth and excellence.
“At this critical time in the history of the church, we are pleased and excited to promote Chris Baggett into the role of Chief Marketing Officer,” said Rick Rekedal, president and acting CEO of David C Cook. “Chris’s proven background, working directly with global ministries and mastering the business landscape faced by nonprofits, has perfectly prepared Chris for leading the marketing of David C Cook. In addition to his expertise, Chris also brings the heart of a pastor for the teams he leads across our organization. David C Cook is a multi-faceted, expanding global ministry, growing with the needs of the church, and is in great hands with Chris as CMO.”
“At David C Cook, the powerful story of the Gospel is intertwined with the life-changing work of God and the faithful service of His people,” said Baggett. “I am honored and inspired to accelerate the transformational work God is already doing through David C Cook globally to equip the Church with Christ-centered resources for making and teaching disciples who obediently transform today’s generations.”
Baggett holds a Bachelor of Arts degree from Texas Tech University and a Master of Arts degree from Dallas Theological Seminary. Beyond work, Chris finds joy in serving his local church, sharing music with the community, and spending time with his family. He resides in a vibrant Dallas suburb with his wife, Michelle, and their five children, along with three cherished canine companions.
David C Cook is a 501c3 nonprofit organization dedicated to equipping the global church with leadership, discipleship, and worship resources to help Christians grow in faith and pass it along to the next generation. Read more about David C Cook and its global ministry outreach at www.davidccook.org.