Greg Bays joined Integrity Music in 2017 as vice president of digital business and commercial partnerships, overseeing sales, revenue, and business development, as well as helping build the label’s Integrated Music Rights division.
In 2024, he became chief revenue officer for David C Cook and Integrity Music, providing strategic oversight and alignment across revenue-related functions for both the music and publishing arms.
Greg’s career has been dedicated to stories and songs, connecting music, books and other resources with people around the world to help them encounter the presence of God and to know Jesus in a deeper way.
Greg earned a bachelor’s degree in business administration and marketing from the University of Arizona and worked for Capitol Christian Music Group for 25 years before joining Integrity. He and his wife, Jennifer, have three kids and reside in the Nashville area.
