Even as a young boy, Bill Reeves knew he wanted to use his life to tell people about Jesus. By the time he reached 18, he was convinced his calling was to use music, books and movies as his pulpit, so he set out to tell the world about Jesus through entertainment and media.
With a career that spans 35 years, Bill’s pursuit of that path has remained steadfast—as evidenced by his work in faith-focused music, book publishing and film production. Bill has accumulated more than 20 gold and platinum records in the music business, been the agent for many bestselling books and executive produced more than two dozen films and home entertainment titles, placing many in the top 10 of opening weekend box office. As CEO of David C Cook since late 2023, Bill continues to innovate products, platforms and strategies to meet spiritual needs and deliver creative content in a way that draws hearts closer to God.
With a B.S.B.A. in marketing from the University of Central Florida, Bill started his career as a music buyer and sales representative for companies like Lifeway Christian Stores, Diadem Music and Word Music. At the time, Word Music was distributing the well-known children’s brand VeggieTales®, and in 2000, Bill officially joined Big Idea Productions.
After getting his first taste in movie production while working on the theatrical release of Jonah: A VeggieTales Movie, Bill felt challenged to expand how he shared his faith with the world and made the transition from music sales into production and multimedia. Serving as executive director of CBA at Big Idea Productions, Bill led the CBA product licensing and distribution of VeggieTales®.
Witnessing the power of influencing faith through storytelling, Bill made a move to Thomas Nelson Publishers/Harper Collins in 2003 to serve as executive director of entertainment for the publishing house’s children’s division. During his time with the company, he served as executive producer of several kids’ animated video series, including Max Lucado’s Hermie & Friends®.
After many stops in the children’s publishing and entertainment spaces, Bill moved into full-time film marketing. He spent three years with Propellor Consulting as vice president of marketing, helping market faith-based films like Soul Surfer and Fireproof, and leading consumer products campaigns for the Kendrick Brothers’ films, including serving as the agent for The New York Times’ No. 1 bestselling book, The Love Dare.
In 2009, Bill founded the Working Title Agency (WTA), which quickly became a leading financing and marketing agency in the Christian entertainment space. In WTA’s 10-year history, it financed more than a dozen feature films and oversaw dozens of major motion picture marketing campaigns, along with providing agenting for dozens of published books. Bill also executive produced many films, including Unbroken: The Path to Redemption (with Universal Pictures) and Run the Race (partnering with former NFL quarterback Tim Tebow).
Most recently, Bill served as CEO for the multiplatform media company Educational Media Foundation (EMF), which includes Christian radio networks K-LOVE and Air1. He was named Radio Ink magazine’s Radio Executive of the Year in early 2023 for his work and leadership with EMF. Under his guidance amidst a global pandemic, the company successfully transitioned its headquarters from California to Nashville, Tenn., and expanded the radio-focused ministry to include multimedia facets, including podcasting, movies, book publishing, video on demand and growing live events. EMF houses more than 1,100 broadcast signals across all 50 states and has a global streaming presence.
An advocate for Christian music, Bill has worked with many of the top Christian music artists of the last 30 years. He actively serves on several boards, including the Gospel Music Association Board of Directors.
Bill and his wife, Heidi, have three children and two grandchildren. In his role as CEO, Bill is based in Colorado Springs, Colo., but splits his time between the multiple campuses of David C Cook, including Nashville, Tenn.; Elgin, Ill.; and Brighton in England.
